For example, an auto repair shop trying to get customers to come in for an oil change will require a very different kind of email design than that of a hair salon wanting clients to book an appointment with a new stylist. Who is the audience that you’re trying to reach? Answering this question will help you as you write the copy and choose your images. You don’t need to be an expert, but you can improve by always putting the goals of your marketing campaigns in the forefront as you begin to create your emails.īefore you can start working on the best email design for your business, you need to know:
![email designer pro email designer pro](https://image.opencart.com/original/602807ccca8da.jpg)
People make entire careers out of mastering design.
Email designer pro how to#
Investing time and effort in learning how to design emails better will maximize your sales and connections to support your company’s growth. And conversions (meaning when someone reading your email executes your desired action) will come easier with mobile-responsive messages designed to help you speak directly to your targeted audience. Email is 40 times more effective for customer acquisition.
![email designer pro email designer pro](https://1.bp.blogspot.com/-9pYBgxku4i0/YOoKzLtoeRI/AAAAAAAAde8/kHtLS9xn5IsvWxaRIw5N0ZXVOvE1s6sWQCNcBGAsYHQ/w1200-h630-p-k-no-nu/create%2Bhtml%2Bemails%2Bwith%2BBee%2BPro%2Bemail%2Bdesigner.png)
If you think you can rely only on social media to connect with customers on a meaningful level, you may want to think again. For example, studies show that if you plug video content into your email, you can increase your conversion rate by up to 300%. It goes well beyond simply making sure that your text is legible and your layout is inviting.ĭesign can facilitate your ability to build your company’s brand and express it clearly and effectively to your customers. On the other hand, a well-designed email could entice a new customer in those same 15 seconds.Įmail design best practices combine the knowledge of good graphic design with the technology of digital marketing. If your message isn’t well-designed, it could take less than a minute for it to go straight in the trash bin. How long did you take to read it? Most people spend an estimated 15 seconds reading an email. Think about the last email you received from a company. How to integrate email design into a comprehensive strategy.It should also encourage the viewer to do whatever it is the designer would like them to do. One way to ensure you’re presenting your company in the best possible light is by following the tips and best practices professionals use for good email marketing design.ĭesign, by definition, is the art or skill of laying out text and pictures in a way that’s pleasing to the eye. The way you present your email will guide your readers to complete the action of your choosing - whether that’s to make a purchase, learn more about your company, or connect with your campaign goals. Most importantly, a marketing email should motivate its readers to take action - and not just any action, either. You need to make sure that every email you send has the best chance to be delivered, opened, and read. More than a fifth of emails are opened within the first hour of delivery, meaning you can immediately get in front of both loyal customers and qualified prospects - sometimes in the blink of an eye.Įven though 61% of consumers who sign up for promotional emails report enjoying a weekly message - and 38% want even more frequent emails - this digital marketing strategy isn’t always so simple to execute without practice or knowledge. Most are conditioned to hop to attention when their smartphones beep to signal incoming notifications. People check their email right when they wake up.
![email designer pro email designer pro](https://i.ytimg.com/vi/xyEwzQlDaUQ/maxresdefault.jpg)
It’s safe to say that knowing how to design an email is worth your while. That’s because more than four billion people across the globe use email. Studies show that for every $1 you spend on email, you can get $36 in return.
![email designer pro email designer pro](https://i.pinimg.com/originals/24/a9/26/24a926c9059bd2288108e026a0de851a.png)
But just in case you need a reminder, let’s start with some recent email marketing stats.Įmail marketing has one of the best returns on investment (ROIs) of any online marketing method. Quality email design plays a major role when it comes to making email marketing work for you.Īs a professional, business owner, or marketer, you might know all about the power of email marketing.